Save the the [Lehigh Valley]

I’m not sure when it began, but Discover Lehigh Valley has decided to refer the Allentown-Bethlehem-Easton, PA-NJ metropolitan area as “Lehigh Valley” instead of “the Lehigh Valley.”

I grew up in this area and for as long as I can remember, when the term has been used by locals it’s always been “the Lehigh Valley.” Omitting the “the” makes it sound like Lehigh Valley is the name of a city, like Simi Valley, California, or Golden Valley, Minnesota. There is no city in Pennsylvania named Lehigh Valley. Lehigh is the name of the valley where I live.

You wouldn’t say, “I’m going to Rocky Mountains on vacation,” or, “Let’s go check out wineries in Catskills.” You would say, “I’m going to the Rocky Mountains on vacation,” or “Let’s go check out wineries in the Catskills.”

As my friend Laini said, “When used as an adjective, it doesn’t need the ‘the’. As a noun, technically, it does.”

Example: The Lehigh Valley is home to many festivals like Musikfest, Bacon Fest and Mayfair. Lehigh Valley cities include Allentown, Bethlehem and Easton.

Save the the.

Encouraging Communication

On Saturday, The Express Times published an article about the City of Bethlehem working on a new social media policy. In it, three private citizens who are active on social media, and that I hold in very high regard, were quoted. The article itself sparked conversation on Twitter that came in spurts over the course of two days, and while overall I think it was productive, I think it could have gone better.

As far as my own actions in the twitter discourse that took place are concerned, I can see that I was too wrapped up in the difference of opinions and should have crafted more tactful responses. I have a lot of respect for the people I was arguing with, and while I still don’t think we agree on how to help the city move forward, we all believe in the same reason why. We’re all on the same team and I hope we can work together, with our different methods and expertise, to help everyone come out ahead.

The overall mood of those who were talking seemed to be that people were frustrated by what’s been perceived as a regression in the level of communication from city hall and what seems to be a lack of interest in changing that in the near future. This winter’s snow and the city’s efforts to remove it has put that communication shortfall in the spotlight. To its credit, the administration has stated that they are working on an official social media policy, and they have reached out to private citizens for input. They’re also working on updating the far-outdated website to make it easier to find important information in a timely manner. They may be new to the game, and are moving at a pace that’s slower than many would like, but they’re not operating solely in a vacuum, and from what I’m seeing, they are listening and learning.

The part of the twitter discussion that got quite heated was how should we, as private citizens, be engaging with the administration? How can and should we convince them to create a Facebook page for the city? How can we convince the mayor and police to interact with citizens, not just broadcast information? I stated that we can and should reach out to the administration where we know they will listen. Mayor Donchez attends city council meetings with his staff. If the city isn’t engaging via Facebook and Twitter right now, then sending all the tweets in the world isn’t going to make a difference. If we want to start a conversation, if we want to convince an administration that seems to have a different view on how social media should be used, I feel we should go to the administration instead of expecting it to come to us.

I also think that we should be encouraging what we see as positive developments, instead of just complaining that things aren’t happening fast enough. Yes, there’s a place for criticism, but I know that for me personally, if all I hear is negativity, and get no input on things that I’m doing correctly, I’m going to question why I’m bothering at all. Some are too busy to attend city council meetings, or feel that they (the administration) should come to us digitally for conversations about the subject. If you’re too busy to attend meetings, you’re too busy, I get that, but when the city has shown that they’re willing to discuss it, that they’re looking to learn, why wouldn’t we continue to work with them?

This is entirely new territory for most of the people involved in the administration. It’s important that they get it right, from a public relations and a legal standpoint. Right now they’re comfortable talking offline. In my opinion, something is better than nothing, and I think we should continue reaching out in whatever manner is proving effective. The mayor and police are both getting better about communicating online. It’s not ideal, but it’s improving. You don’t turn into Cory Booker overnight, and I don’t think that’s even what people are looking for, we just want to know what’s going on in our city, because right now, there’s a lot of silence and that’s leaving people to speculate and get frustrated.

The city’s social media policy is expected to be announced soon. I’m anxious to see what the administration comes up with, and how they implement it.

Keep Moving Forward

Thank you to everyone who took the time yesterday to come out and vote. I’ve had a number of people ask me what I think about the election results and while I didn’t win the election, it doesn’t mean that the city has to lose. I didn’t enter the race because I was seeking a personal victory. I did it because I want to see Bethlehem prosper. After what I’ve seen in these past few weeks, I believe it will.

You’ve shared your hopes, dreams, criticisms and ideas for how we can take a great city to the next level. Just because the election is over doesn’t mean that energy needs to stop. I encourage you to take those ideas and act on them. Get out in the community. Volunteer. Attend city council meetings. Interact with your elected officials and city employees. They’re there to serve you and they want to hear from you.

Thank you again for your support and let’s take all of the positive energy that I’ve felt from you and use it to keep Bethlehem moving forward.

How To Write In A Candidate

When you go to your polling place tomorrow and are ready to vote, depending on which county you live in, the instructions for how to write in a candidate are slightly different. Below I’ve listed the instructions from the Lehigh and Northampton County websites.

If you live in Northampton County

  1. Press the Write-In Square for the chosen office.
  2. The arrow will flash. The arrow will continue flashing until the write-in is complete or until the square is pressed a second time to deselect the write-in.
  3. Using the write-in keypad below the ballot, key in the name you wish to write-in. You will see the letters appear in the window to the left of the keypad.
  4. If you make an error on a write-in, press the left arrow key to move back. To make a space, press the right arrow key.
  5. When you are finished keying the name, press Enter on the write-in keypad.

If you live in Lehigh County

  1. Touch the check box beside Write-In
  2. A touch keyboard appears on the screen
  3. Type in the candidates name exactly as it should appear
  4. Touch the Record Write-In button to record this candidate, or touch the Cancel button to return to the ballot without recording a candidate’s name.

facebook.com/dietrichforbethlehem
@Dietrich2013